By now you probably know the importance of having a website for a small business. Your web development company Ravenhall won’t struggle arguing the case for it. There are a lot of benefits. They will cite benefits such as;
Better business credibility
But, as you would expect, if having a website has such awesome benefits, every small business owner would be looking up a Web Designing Agency Ravenhall to have their own website done. That is more competition than a bland website with no quality content can handle.
Without valuable content for visitors to consume, search engines just aren’t going to pay your website any notice.
So what do you do?
Well, getting a website done is just the start. A clean, navigable website that loads fast lays the architecture of your business’ online presence. Going forward, your efforts will revolve around producing good quality content. Your content will need to speak to your customers frustrations, needs, and aspirations. If it speaks to them directly, your target audience will reward your site with traffic.
Targeted Content Produces Qualified Leads
But traffic for the safe of traffic is of no real value. The people visiting your site need to be qualified leads. They must have some intent to buy. It may not be now, but they must eventually make a decision to buy from you. This is where you must consider getting the help of an SEO Company Ravenhall.
But the world of SEO is constantly shifting. Before, all you needed was to sprinkle your choice keywords into your content. It did not need to give the user any value. As long as the keywords were in there, you would rank for that keyword.
Heck, even an Exact Match Domain, which is nothing more than a long tail keyword for a domain name, would get your website to the top of the SERPs.
Thankfully, search engines have gotten much smarter. Stuffing your content with as many keywords as you can cram in no longer works. In fact, it can get you a penalty from Google. Algorithm updates by Google, like Hummingbird and Penguin sank many businesses just this way. Sites that were ‘killing’ it before the updates had most of their traffic wiped out overnight. SEO Services Ravenhall have, thus, needed to evolve.
Good SEO Draws Organic Search Traffic
At its best, SEO – Search Engine Optimization – streamlines your content creation efforts and positions your business in front of the right people. SEO enables your website’s visibility on organic searches. It weeds off traffic that has no commercial value for your business. Your site needs search engine-referred traffic as these are often people with real intent.
Organic search traffic is thus the goal for any SEO professional. Search engines are only ever looking to help people find the best resources to solve their problems. When you succeed with creating the right content, incredible things happen. Your site makes a quick dash for the top of the SERPs, where the real money is.
Let’s narrow down other privileges good quality content will bring to your business;
Elevated Trust Levels
Think about ranking number one for a coveted keyword in Google – what that could do for your business. An average of 60 percent of people who turn to the internet to find information and solutions for their problems ‘google it’. By the end of May 2016, Google was processing 2 trillion searches per year. That is an astounding statistic.
Getting your content to rank in a search engine trusted by so many people will elevate your target audience’s trust in your business, with profound effects on your overall marketing efforts. Hopefully, your Web Development Company Ravenhall has designed a navigable site that will keep visitors around, consuming your content once they are there.
Higher Conversion Rate
After all is said and done – your site is up and your SEO Company Ravenhall has worked its magic optimizing your content, your efforts will be measured against the sales resulting from them. But if the SEO has been done right your conversion rate should also improve.
Conversion does not have to show through sales only. Basically, every time a prospect completes an action your content lead him to, you have yourself a conversion. It could be joining a mailing list or downloading an ebook. These, of course, are all ways to nurture a cold lead to the point to they are warm enough to target with an offer.
Improved Brand Awareness
What does it mean when people keep coming back to your site? It means they enjoy their experience when on your site, that they find your content helpful. They trust you. And people only recommend products and businesses they trust.
When people start recommending your business to their peers, your brand literally takes off.
The advantage for small businesses is their agility. They can constantly improve their content, tweaking target keywords, re-purposing old content, and even pivoting to a completely new focus more easily than larger businesses can.
Better Insight Into Your Customers
Having high numbers of people frequenting your site also means you have a more dependable mass of visitor data to analyze and gain clearer insights into your target audiences. Your Web Development Company Ravenhall can help set you up with Google Analytics.
This tool will give you a peek into how your target customers behave when they are on your website. The analytics tool will show you which pages visitors are spending the most time on, where they are coming from and going after they leave your site.
This data also gives you an idea of the other options prospects are considering, which helps you to align your offers. Knowing which content is popular with your visitors thus helps direct your future content promotion efforts. You will have enough data to analyze your investment in SEO Services Ravenhall against the actual results, as shown by the traffic data Google Analytics unveils.
What SEO strategies have worked the most for you?
If you are anywhere in Ravenhall and feel your content could do with a boost, consider giving the team at Webmasters Group a ring. The Web Development Company Ravenhall has extensive experience with web design and SEO. We have helped many small businesses improve their rankings in Google.