Here are five practical marketing tips small businesses can implement during COVID-19 to stay resilient and keep growing.
1. Strengthen Your Online Presence
With more people spending time online, having a strong digital presence is non-negotiable. Update your website, improve navigation, and make sure it’s mobile-friendly. Consider working with a digital agency to optimise your site for search engines so your business gets found more easily.
2. Use Social Media to Connect
Social media platforms became lifelines during the pandemic. Use Facebook, Instagram, LinkedIn, or Twitter to stay connected with your audience. Share updates, behind-the-scenes content, or helpful tips. Show empathy—customers appreciate authenticity and businesses that engage on a human level.
3. Focus on Local SEO
Customers want to support local businesses during uncertain times. Optimising for local search helps your business show up when people look for services “near me.” Update your Google Business Profile, encourage reviews, and use location-based keywords like “digital agency Melbourne” or “bookkeeping Auburndale.”
4. Leverage Email Marketing
Email remains one of the most effective and affordable ways to nurture customers. Share updates about changes in your services, safety measures, special offers, or helpful resources. Keep messages short, personal, and relevant.
5. Offer Value Through Content Marketing
Content builds trust and authority. Publish blogs, videos, or infographics that solve problems your audience faces during COVID-19. For example, a tax consultant could write about financial relief options, while a fitness studio could post home workout videos. Valuable content keeps your brand top-of-mind.
To Conclude…
Digital agencies are pretty much the key to any company in Melbourne that wants to grow. They know all the complex stuff online, such as how to get noticed on Google, how to utilize social media, how to comprehend the meanings behind data, and how to produce greater internal efficiency for any company. They’re partners that help Melbourne businesses do well now that everything’s gone digital.
As more business moves online, digital agencies are going to keep changing and doing more things. Melbourne companies should think about working with one. It’s not just a nice-to-have anymore – it’s something they need to do if they want to keep growing and be successful these days.
Digital agencies are providing Melbourne-based companies with valuable services – technology and online marketing support. By offering strategic planning, assistance and skilful implementation, a good agency could help grow your venture – get more new customers, get your technological stuff into shape, or make your customers happier.
