But here’s the catch: too many businesses are still following outdated conversion optimisation myths that hold them back. Let’s bust seven of the biggest ones.
More Traffic Always Means More Conversions
Getting people to your website is important, but traffic alone doesn’t guarantee success. Without the right design, messaging, and user journey, visitors won’t take action. Quality traffic beats quantity every time.
Sure, a sleek design helps, but looks aren’t everything. If your site is confusing to navigate or lacks clear calls-to-action, potential customers will leave. Functionality and user experience should always come first.
Conversion Optimisation is a One-Time Fix
Some businesses treat conversion rate optimisation (CRO) as a quick project. In reality, it’s an ongoing process of testing, refining, and adapting to changing customer behaviour.
Only Big Changes Deliver Results
People often think you need a complete redesign to boost conversions. In truth, small tweaks—like changing button colours, rewriting headlines, or simplifying forms—can make a big difference.
Pop-Ups Always Drive Visitors Away
Yes, bad pop-ups can annoy users, but well-timed, value-driven pop-ups (like offering a discount or newsletter sign-up) can actually improve conversions without hurting user experience.
Mobile Visitors Don’t Convert
This one’s outdated. In a mobile-first city like Melbourne, users expect seamless mobile experiences. Businesses that optimise their sites for mobile often see conversion rates climb significantly.
SEO and CRO Don’t Work Together
Some see SEO as driving traffic and CRO as converting it—but they’re two sides of the same coin. A digital agency in Melbourne can help businesses balance both, ensuring they attract the right audience and guide them toward action.
The Role of Digital Agencies in Melbourne
A digital agency Melbourne City can help businesses move past these myths. From SEO and social media marketing to content creation and automation tools, agencies provide the expertise to increase both traffic and conversions. They don’t just make your website look good—they build a strategy for growth, stronger customer relationships, and long-term success.
