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Social media marketing covers activities which involve sharing of large amounts of content in various multimedia.
Everyone is on social media these days, irrespective of age, color, caste and social status, making it one of the best marketing platforms available. Integrating social media into marketing, such as Facebook, Twitter, Youtube, Instagram, Pinterest, Linkedin etc., is the best way to achieve marketing communication and branding goals. Social media marketing covers activities which involve sharing of large amounts of content in various multimedia formats such as text, videos and images which can be used to understand the consumer behavior for marketing any websites, products or services. Once the consumer behavior is understood, company can provide quality services as per consumer needs.