With the increasing use of online search engines, it’s becoming more essential for businesses to establish an online presence. According to reports, 97% of search engine users utilise the internet to find local businesses, while almost half of all Google searches are for local information.
This highlights the significance of appearing in local search results for businesses, as it can attract valuable traffic and potential customers. Neglecting to do so could mean missing out on valuable opportunities. This is where local SEO services Melbourne comes in – it’s the key to staying relevant and growing your business in today’s digital age.
The significance of local SEO
As a business owner with a physical presence or multiple locations, your online visibility to nearby customers is paramount. That’s where local search engine optimisation (SEO) comes in – it’s the key to showing up in local search results and providing potential customers with relevant information about your products or services close to them.
Think of it as a virtual roadmap to your doorstep, guiding potential customers right to your business. To appear in the coveted local pack on Google Maps, creating and optimising your Google My Business listing and ensuring consistency across citations is crucial.
For organic local search results, Google analyses your on-page SEO (content and SEO metrics) and link signals to determine your ranking. It’s like a digital game of “Red Light, Green Light” – the better your optimisation, the more green lights you’ll get towards ranking higher in local search.
Simply put, By mastering local SEO, you can attract more local customers, drive foot traffic to your physical storefronts, and ultimately increase your business’s success. So, get ready to make your online presence shine and watch as the customers come pouring in!
5 Must-Know Strategies to Improve Your Local SEO
Now, let’s get to the heart of the matter: improving your local SEO strategy and boosting your local search ranking. With so many factors to consider, we’ll hone in on the most crucial ones to make it easier for you to understand and implement.
1. Claim and improve your GMB listing.
Your local SEO Melbourne strategy can get a major boost with Google My Business (GMB), the star of the show. This free platform from Google lets you create and manage your business listings, and it’s one of the most significant factors that Google considers while ranking businesses in organic local search and snack pack results.
- To start, head to the Google My Business website to claim or create your listing.
- Provide the necessary information, including your accurate business name, physical address, map location, business category, phone number, and website.
- Once you hit the ‘publish’ button, you’ll have to verify your listing, usually via phone call or postcard.
After verifying your listing, it’s time to optimise your GMB profile by adding photos of your business, business hours, and relevant categories and phone numbers. Furthermore, one can keep their customers engaged by regularly updating the GMB profile with fresh content and business updates.
2. Consider adding location-specific pages
If your business was a puzzle, search engines are the missing piece that helps you connect with potential customers. However, to make sure search engines can easily find your business, you need to provide them with the right information. Creating dedicated landing pages for each of your business locations is like giving search engines a treasure map – it allows them to easily locate and display your business information to searchers.
However, you can’t just give search engines any old information and expect them to work their magic. You need to be specific, including details like suite numbers and choosing whether to use full or abbreviated terms for street, avenue, or road. How you present this information on your landing pages will affect how your business is displayed across all other platforms, so make sure you choose wisely.
3. Refine your focus on local keywords.
To truly connect with your local audience, it’s essential to use keywords that resonate with them. Thankfully, Google’s Keyword Planner allows you to filter searches by location, giving you insights into the most popular search terms in your area. Armed with this knowledge, you can craft a list of locally relevant keywords to pepper throughout your website’s content, meta tags, and URLs. To further capture the attention of your audience, consider mentioning nearby landmarks or popular hotspots.
For example, if you run a restaurant in downtown Seattle, you might entice customers by promoting the experience of “dining by the iconic Space Needle” or highlight your location “just steps away from the city’s most famous landmark.” By tailoring your content to your local community, you’ll stand out and establish a deeper connection with your audience.
4. Make your website mobile-compatible.
As smartphones have become an essential part of our daily routine, it’s no surprise that a significant number of people use them for searching local information and businesses. According to a study, 82% of respondents have used their mobile devices to conduct a “near me” search. This highlights the importance of optimising your website for mobile screens to cater to these searchers.
To make sure that mobile visitors can navigate your website effortlessly and find the information they need, it’s crucial to create a mobile-friendly website. Additionally, adding click-to-call buttons on your website and Google My Business (GMB) listing can make a significant impact since 60% of mobile users contact a business directly from search results.
5. Get periodic feedback from happy customers.
Let’s face it, in the digital age, reviews reign supreme. They not only act as a mighty force in boosting your local pack ranking, but they also give your business a shiny gold star that stands out from the rest. So, why not sprinkle a little magic into your customer experience and encourage them to leave a Google review as a token of their appreciation? It’s a local SEO tactic that packs a powerful punch and can work wonders for your business.
But wait, there’s more! Reviews aren’t just for boosting your ranking game, they also expand your business’s real estate on the results page. let’s not forget about the social proof that comes with those sparkling five-star reviews. It’s like a stamp of approval from satisfied customers that can significantly boost your conversion game.
As a business owner, hopefully, you know that local SEO services is vital to driving traffic and increasing conversions. But with Google constantly introducing new features on its SERPs for local searches, it can be challenging to keep up. That’s where Webmasters group comes in! We can help take the burden off your shoulders, leaving you to focus on running your business. So why wait? Contact the webmasters group today for a free consultation and let us help improve your local SEO marketing strategy.